LinkedIn Seasonal Spend Calendar

UX, Art Direction, Illustration

A data-driven interactive social media planning calendar that helps users plan their social posts throughout the year while promoting LinkedIn’s insight capabilities and social post planning products.

Problem

Armed with robust data on the most popular search terms throughout the year, LinkedIn came to our agency to turn their findings into a digestible asset that would help its target users plan their social posts as well as serve as a tool for LinkedIn’s sales team to promote their social planning products.

Solution

An interactive calendar that can be used throughout the year to plan social events. It’s easily navigable, allowing users to quickly jump to the time of year or events they’re most interested in, and also engaging, with illustrations throughout to make the piece both functional and compelling. Built with scalability in mind, this calendar design can easily be repurposed for different LinkedIn verticals and for years to come.

Client

LinkedIn

Agency

Agent3

My Role

Strategy, creative direction, design, illustration

Interactive Navigation

In order to make this large asset more navigable, I made the main calendar page fully interactive as well as added a persistent side navigation that allows users to jump to the month or piece of content they’re interested in, and then back again to the main calendar. 

Illustrations

Illustrations and photography throughout help to quickly communicate the content on each page and add interest. I mixed assets from LinkedIn’s illustration library with original illustrations done in a similar style.