Penelope Farms All Natural Cat Food

Packaging Design and Advertisement

Packaging design for Penelope Farms, a Northwest family-owned pet food brand offering all natural, grain-free cat food and treats — the food your cat needs and craves.

Problem

Penelope Farms needed packaging that helps them stick out among the competitors and communicate the healthiness of their products. They also needed help creating advertisements for print and digital formats to reach new customers.

Solution

Packaging that uses an earthy color palette with simple, bold graphics, the packaging to look fresh from the farm and stick out on the shelf as a natural, good-for-your-cat brand. The accompanying advertisement uses the same hand-drawn illustrations and text along with a playful animation to drive home the fact that this is a great and trusted brand for your cats.

Client

Penelope Farms - Concept

Project Duration

6 weeks

My Role

Packaging design, dieline creation, print production, illustration, layout, copywriting, motion graphics

Tools

Adobe Illustrator, Indesign, Photoshop and AfterEffects

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