Penelope Farms All Natural Cat Food

Packaging Design and Production

Packaging design for Penelope Farms, a Northwest family-owned pet food brand offering all natural, grain-free cat food and treats — the food your cat needs and craves.


Penelope Farms needed packaging that helps them stick out among the competitors and communicate the healthiness of their products. They also needed help creating advertisements for print and digital formats to reach new customers.


I created packaging that makes it look as though the food is fresh from the farm. I used an earthy color palette with simple, bold graphics to create a friendly, natural, good-for-your-cat brand. I carry the branding through to the advertisements using the same illustrations and handwritten text coupled with a playful animation to give an airy, happy feeling and make viewers feel good about the brand.


Penelope Farms - Concept

Project Duration

6 weeks

My Role

Packaging design, print production, illustration, layout, copywriting, motion graphics


Adobe Illustrator, Indesign, Photoshop and AfterEffects