Inspired by what interests me most – offbeat stories and uncommon knowledge – I wanted to create a magazine that surprises and entertains its readers with short, digestible stories that readers will love to share.
Readers are educated and intellectually curious people who like to ignite conversations around curious and interesting news, facts, and anomalies. They’re interested in design as it impacts their lives and have an appreciation for quality craft work.
To determine my target audience, I researched reader demographics of similar magazines, as well as of the online sources from which I was getting much of my content. Since this is a general-interest magazine, the audience includes readers in their early 20s through 60s.
Wonder magazine is both entertaining and eye-catching — something that readers would proudly display on their coffee table and draw inspiration from.
To help the information shine, I used consistent typefaces for the body copy and subheads throughout, set within a two or three-column grid layout with plenty of white space. The typeface for headlines changes to match the tone of its article and bright colors, illustrations and graphic elements add interest and whimsy and help to create a sense of harmony and flow through the articles.
The masthead, along with the cover is the first thing customers see when purchasing a magazine, so it was important that I created something that expressed the tone of the magazine appropriately.
Buena Park is the typeface used for the masthead because its rounded serifs and retro look give it a warm, nostalgic and playful tone, which represents the magazine perfectly. I added a swash to the W to add more personality and give it a greater sense of balance.
I wanted the cover imagery to be a bit abstract/mysterious to inspire curiosity and lure in readers. An image from one of the art articles in the current issue of the magazine fit the bill perfectly; it’s attractive, at first glance you aren’t quite sure how it was created and you want to learn more. It was a natural choice for the cover.