Mission Possible: Splunk Adoption Challenge
A spy-themed gamified learning experience to help Splunk boost engagement on its content hubs.
Agency: This Machine
Creative direction, UX, and visual design: Kaitlyn Castellow
Copywriting: Matt Sullivan
Creative direction, UX, and visual design: Kaitlyn Castellow
Copywriting: Matt Sullivan
Awards: Gold at the 2023 B2B Marketing Awards: Best Digital Experience
Splunk wanted to incentivize customers to interact with more content and create a unique user experience. To achieve this, we developed "Mission Possible: Splunk Adoption Challenge," a gamified content hub to boost engagement while improving product knowledge.
The new, interactive content drove: a 40% increase in conversion rates, a 23% increase in users entering multiple challenges, an increased average time on content hubs, and a user interaction ratio of 1:1 down from 13:1. Mission accomplished.
